Goodway Group's inclusion on the list is just the latest industry recognition for the growing agency. We are an agency built for the modern marketer and remain dedicated to helping our clients reach their goals and strategically navigate through the complex challenges they face today.”
As the industry evolves, we know how much our clients need a digital media partner they can trust to deliver solutions that achieve meaningful results and position them ahead of the curve. “This recognition reflects our steadfast commitment to our clients and their changing needs in the current landscape. “We are honored to be recognized by AdExchanger for the third time as a Programmatic Power Player,” said Jay Friedman, President of Goodway Group. Goodway Group has also widened its brand-direct client base and works with notable brands including Dollar General, Staples, Kubota, New York Jets and MyEyeDr. Goodway Group also expanded service offerings into retail media networks, fostered strategic partnerships and acquiring key talent. It was a pivotal year for the company with a number of key milestones including two strategic acquisitions of growth marketing agency Tuff and martech and data consulting company Canton Marketing Solutions. In 2022, Goodway Group saw a 41% YoY growth. Goodway Group deploys deep expertise across consumer and B2B marketing and is focused on growing its full-service retail media practice, honing in on CTV/video, total search planning and brand-performance advertising, as well as leveraging its proprietary digital programmatic technologies to expand its already robust data and analytics capabilities. This marks the third time that Goodway Group has been recognized by AdExchanger as one of the best agencies in the business, and once again takes its place among the industry’s leading agencies, tech providers and strategic partners this year. Goodway Group, a leading data and tech-enabled brand performance digital marketing services firm, has been named to AdExchanger’s Programmatic Power Players List 2023.
Leading digital media and marketing services firm recognized for innovative core offerings
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